Shift Ahead
Audiobook Publication Date11/9/2017
Simultaneous with hardcover from AMACOM.

Genre: Business

Shift AheadHow the Best Companies Stay Relevant in a Fast-Changing World

The future is closer than you think. In a world that's changing faster and more furiously than ever, the ability to shift focus is critical.Why is it that some organizations can continually evolve to meet the times and the marketplace, and others can't? How do some businesses recognize the right moment to shift, and others, ruefully, only after it's too late? Packed with insightful interviews, Shift Ahead offers a smart, calculated approach to knowing when to change course and how to pull it off.The book brings every internal and external factor into view: competitors, risks, culture, finances, and more. And it taps success stories and cautionary tales--including HBO, Adobe, BlackBerry, National Geographic, NYU, Microsoft, Kodak, and P&G--to explain how to:Spot warning signs that it's time for reinventionOvercome obstacles in the way of future goalsMaintain authenticity when changing gearsExecute a bold change seamlesslyTo stay competitive, you must shift; to stay credible, you must focus. Shift Ahead turns this difficult maneuver into a straightforward strategy.

Unabridged recording:
Run time: 10 hours
Media Options:
  • Retail Trade: CD, Download, MP3-CD
  • Library Editions:

Show more information about contributors
Author
Allen Adamson
Author
Joel Steckel
Narrator
Tom Parks

Biography:
Tom Parks has been involved in recording audiobooks and voice overs for over 30 years and has been involved in an eclectic range of projects. In addition to performing and directing many projects, Tom is also an active musician, drumming in musical theater productions in the Midwest, and is in demand as a conference speaker.

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